INTERNATIONAL SCHOOL OF SAMUI
Year 10 Curriculum
Business Studies
Unit 3: Marketing
Unit 3: Marketing
Learning Objective 3.1
Learning Objective 3.1
Marketing, competition and the customer: the role of marketing, market changes, concepts of niche marketing and mass marketing, how and why market segmentation is undertaken.
- Cambridge Curriculum Learning Objective - IGCSE Business Studies - 0450
Learning Objective 3.2
Learning Objective 3.2
Market research: the role of market research and methods used, presentation and use of market research results.
- Cambridge Curriculum Learning Objective - IGCSE Business Studies - 0450
Learning Objective 3.3
Learning Objective 3.3
The marketing mix: product and price.
- Cambridge Curriculum Learning Objective - IGCSE Business Studies - 0450
Learning Objective 3.4
Learning Objective 3.4
The marketing mix: place and promotion.
- Cambridge Curriculum Learning Objective - IGCSE Business Studies - 0450
Learning Objective 3.5
Learning Objective 3.5
Marketing strategy, the nature and impact of legal controls related to marketing and the opportunities and problems of entering new foreign markets.
- Cambridge Curriculum Learning Objective - IGCSE Business Studies - 0450